What happens when a constant kind of client that reaches out to you weekly, wants something different for their special day that only happens once a year? You step up your game. As the saying goes, “People don’t buy products, they buy emotions.”

I developed a birthday shoot campaign that combined creative content strategy and media buying for Agandy Studios, a photo, video & design agency based in Kampala. This was an eye-opening learning experience as the photography industry in East Africa is highly competitive, with new ideas constantly emerging and the bar for excellence getting higher.

My Role

• Developed the content strategy, media buying budget, and execution plan for the campaign.
• Oversaw set design and directed the shooting days of the video adverts
• Led the agency’s creative team through the entire process from ideation to sales.

Results

• Achieved an account reach of over 15,124 people within the first three weeks, successfully hitting the brand awareness goal.
• Generated 439 social media profile visits monthly during the campaign, which translated into more organic website visitors.
• Hit the weekly sales targets and got a successful ROI on ad spend.