It’s hard for people to buy what they don’t understand. This was a brand showing up online with no clear identity, unclear product offering buried under heavy technical language

HRP Solutions is a software company that develops Microsoft-powered solutions for businesses across Africa. Even though they’ve been around for 10+ years, they needed a fresh new look for their website and social media to better communicate their expertise and connect with their audience.

My role

• Put together a full-scale digital marketing strategy with clear timelines for execution
• Designed a content strategy + calendar with different themes. From value-based segments to thought leadership insights.
• Worked hand-in-hand with my creative team (web dev, designers, photo/video crew) to bring the strategy to life on HRP’s website + socials.

Results

• Revamped website, 7+ optimized pages with responsive web design that finally tells HRP’s story properly plus their services, their team, their expertise.
• Saw a 75% jump in organic visitors after the new rollout.
• Consistent, theme-driven content that boosted brand visibility and positioned HRP as an authority in the Microsoft solutions space.